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docs(maker-platform): Tier-4 press-release craft (headline, de-jargon, skeptic-turned-believer quote)

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- headline: fix the 'Wiggleverse...Wiggleverse' stutter and lead with
  plain benefit (ownership + price) instead of coined jargon; the
  commit-then-make positioning stays in the lede where it's defined
- subhead: drop 'stock-then-sell' jargon for 'not just ready-made
  inventory'
- replace the already-happy founding-maker quote with a
  skeptic-turned-believer (Shopify maker who almost didn't switch:
  federation, drops/club, earned referrals, no money touched)

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
This commit is contained in:
Ben Stull
2026-06-15 12:45:47 -07:00
parent 6b15a6ef80
commit 4ab2121e0d
1 changed files with 8 additions and 7 deletions
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docs/maker-platform-pr-faq.md
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@@ -19,10 +19,10 @@
## PRESS RELEASE ## PRESS RELEASE
### Wiggleverse launches Wiggleverse Maker Collective, the first commerce platform built for *commit-then-make*, not just *stock-then-sell* ### Wiggleverse launches Maker Collective, a verified-maker network where makers keep their own customers — and far more of every sale than on Etsy
**A verified-maker network where independent makers run customized orders, drops, pre-orders, and **A verified-maker network where independent makers run customized orders, drops, pre-orders, and
clubs in addition to traditional *stock-then-sell* commerce — and earn demand by vouching for each other, not by buying ads. The maker clubs — not just ready-made inventory — and earn demand by vouching for each other, not by buying ads. The maker
keeps their own storefront, checkout, customers, and far more of every sale — all-in keeps their own storefront, checkout, customers, and far more of every sale — all-in
fees around 4–7% versus Etsy's ~20%.** fees around 4–7% versus Etsy's ~20%.**
@@ -78,11 +78,12 @@ bill the referred maker — without ever sitting in the payment flow. Referral
income draws down the maker's own future platform fees, so curating well literally income draws down the maker's own future platform fees, so curating well literally
erases your bill. erases your bill.
> "I run a drop every other Saturday and a monthly club, and every tool I tried > "Honestly, I almost didn't bother — I already have a Shopify store and a following, and
> either couldn't handle it or wanted a cut of money it had no business touching," > I didn't want to migrate everything to Some New Platform," said a founding miniatures
> said a founding miniatures maker. "Here the drops just work, my customers are *mine*, and the makers > maker. "I didn't have to move anything: I kept my store, connected it, and ran my Saturday
> I respect send buyers my way because they actually like my work — not because > drop and my monthly club right through it. What sold me was the referrals — makers I
> someone bought the slot." > respect started sending me real buyers, because they actually like my work, not because
> someone bought a slot. And nobody ever took a cut of money that wasn't theirs."
> "I follow maybe a dozen casters and painters and I live for their drops — but I > "I follow maybe a dozen casters and painters and I live for their drops — but I
> got burned twice buying recasts off a marketplace, and lately I can't tell what's > got burned twice buying recasts off a marketplace, and lately I can't tell what's