diff --git a/docs/maker-platform-pr-faq.md b/docs/maker-platform-pr-faq.md
index d0b631e..d353ec7 100644
--- a/docs/maker-platform-pr-faq.md
+++ b/docs/maker-platform-pr-faq.md
@@ -19,10 +19,10 @@
 
 ## PRESS RELEASE
 
-### Wiggleverse launches Wiggleverse Maker Collective, the first commerce platform built for *commit-then-make*, not just *stock-then-sell*
+### Wiggleverse launches Maker Collective, a verified-maker network where makers keep their own customers — and far more of every sale than on Etsy
 
 **A verified-maker network where independent makers run customized orders, drops, pre-orders, and
-clubs in addition to traditional *stock-then-sell* commerce — and earn demand by vouching for each other, not by buying ads. The maker
+clubs — not just ready-made inventory — and earn demand by vouching for each other, not by buying ads. The maker
 keeps their own storefront, checkout, customers, and far more of every sale — all-in
 fees around 4–7% versus Etsy's ~20%.**
 
@@ -78,11 +78,12 @@ bill the referred maker — without ever sitting in the payment flow. Referral
 income draws down the maker's own future platform fees, so curating well literally
 erases your bill.
 
-> "I run a drop every other Saturday and a monthly club, and every tool I tried
-> either couldn't handle it or wanted a cut of money it had no business touching,"
-> said a founding miniatures maker. "Here the drops just work, my customers are *mine*, and the makers
-> I respect send buyers my way because they actually like my work — not because
-> someone bought the slot."
+> "Honestly, I almost didn't bother — I already have a Shopify store and a following, and
+> I didn't want to migrate everything to Some New Platform," said a founding miniatures
+> maker. "I didn't have to move anything: I kept my store, connected it, and ran my Saturday
+> drop and my monthly club right through it. What sold me was the referrals — makers I
+> respect started sending me real buyers, because they actually like my work, not because
+> someone bought a slot. And nobody ever took a cut of money that wasn't theirs."
 
 > "I follow maybe a dozen casters and painters and I live for their drops — but I
 > got burned twice buying recasts off a marketplace, and lately I can't tell what's