From 4ab2121e0dbc383cc45cfe627771e61c5801b369 Mon Sep 17 00:00:00 2001 From: Ben Stull Date: Mon, 15 Jun 2026 12:45:47 -0700 Subject: [PATCH] docs(maker-platform): Tier-4 press-release craft (headline, de-jargon, skeptic-turned-believer quote) - headline: fix the 'Wiggleverse...Wiggleverse' stutter and lead with plain benefit (ownership + price) instead of coined jargon; the commit-then-make positioning stays in the lede where it's defined - subhead: drop 'stock-then-sell' jargon for 'not just ready-made inventory' - replace the already-happy founding-maker quote with a skeptic-turned-believer (Shopify maker who almost didn't switch: federation, drops/club, earned referrals, no money touched) Co-Authored-By: Claude Opus 4.8 (1M context) --- docs/maker-platform-pr-faq.md | 15 ++++++++------- 1 file changed, 8 insertions(+), 7 deletions(-) diff --git a/docs/maker-platform-pr-faq.md b/docs/maker-platform-pr-faq.md index d0b631e..d353ec7 100644 --- a/docs/maker-platform-pr-faq.md +++ b/docs/maker-platform-pr-faq.md @@ -19,10 +19,10 @@ ## PRESS RELEASE -### Wiggleverse launches Wiggleverse Maker Collective, the first commerce platform built for *commit-then-make*, not just *stock-then-sell* +### Wiggleverse launches Maker Collective, a verified-maker network where makers keep their own customers — and far more of every sale than on Etsy **A verified-maker network where independent makers run customized orders, drops, pre-orders, and -clubs in addition to traditional *stock-then-sell* commerce — and earn demand by vouching for each other, not by buying ads. The maker +clubs — not just ready-made inventory — and earn demand by vouching for each other, not by buying ads. The maker keeps their own storefront, checkout, customers, and far more of every sale — all-in fees around 4–7% versus Etsy's ~20%.** @@ -78,11 +78,12 @@ bill the referred maker — without ever sitting in the payment flow. Referral income draws down the maker's own future platform fees, so curating well literally erases your bill. -> "I run a drop every other Saturday and a monthly club, and every tool I tried -> either couldn't handle it or wanted a cut of money it had no business touching," -> said a founding miniatures maker. "Here the drops just work, my customers are *mine*, and the makers -> I respect send buyers my way because they actually like my work — not because -> someone bought the slot." +> "Honestly, I almost didn't bother — I already have a Shopify store and a following, and +> I didn't want to migrate everything to Some New Platform," said a founding miniatures +> maker. "I didn't have to move anything: I kept my store, connected it, and ran my Saturday +> drop and my monthly club right through it. What sold me was the referrals — makers I +> respect started sending me real buyers, because they actually like my work, not because +> someone bought a slot. And nobody ever took a cut of money that wasn't theirs." > "I follow maybe a dozen casters and painters and I live for their drops — but I > got burned twice buying recasts off a marketplace, and lately I can't tell what's