docs: add maker-platform PR-FAQ; deepen strategy memo (demand, why-now, TAM, Patreon, governance)
New docs/maker-platform-pr-faq.md — an Amazon working-backwards PR-FAQ derived
from the strategy memo for a tech-expert, commerce-novice audience (press release
+ customer/internal FAQ, citing memo sections). Finalized: name "Wiggleverse
Makers", target launch 2026-08-01, market.wiggleverse.org, illustrative-persona
quotes.
Strategy memo (docs/maker-platform-strategy.md):
- §2: "Why now" grounded in the Wiggleverse three-moats thesis; "Why this product
is the Wiggleverse's beachhead".
- §4 + Appendix B/D: Patreon as the continuous-membership incumbent and
membership-side walled garden (recruit-out + out-tool + out-flank).
- §12: "Market size" TAM/SAM with researched anchors; SOM kept parametric.
- §13: Demand strategy & buyer-side go-to-market promoted from backlog (the
unvalidated keystone); backlog → §14, cross-refs updated.
- §14 #1: governance direction set (progressive delegation; maker self-governance
vision modeled on a functioning democracy), mechanics deferred.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
ben.stull
73cf3a933b