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Surface from the strategy memo four answers a launch reviewer expects: - privacy/consent: 'own the buyer' = usage-rights to a *consented* relationship (consent at checkout -> maker's ESP), two consent domains, cross-maker graph opt-in by design, build-to-strictest-law + GDPR (§7/§11) - the buyer's day-one journey: invisible/maker-fronted at launch, opt-in 'your makers in one place' feed at Phase 2+, never a marketplace destination (§13) - explicit falsifiable hypothesis + kill-criteria: dozen-maker gate, the behavioral demand test, North Star as live kill-signal (§9/§12) - the non-cashable wallet's stored-value posture and the cashing-out crossing gated to Phase 2 behind a rented transmitter (§11) Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>