docs/maker-platform-pr-faq.md

@@ -15,7 +15,7 @@
 >
 > **Product name.** "Wiggleverse Makers" — chosen over "Wiggleverse Market" to keep
 > the *network, not marketplace* positioning (memo §7); the public URL is
-> market.wiggleverse.org (a URL needn't match the brand). Pre-launch, so not
+> makers.wiggleverse.org, matching the brand. Pre-launch, so not
 > necessarily the final legal brand. **Dateline is aspirational** (target launch
 > Aug 1, 2026), per the working-backwards method: the press release is the
 > *target*, written before the build, not a record of a shipped thing.
@@ -24,27 +24,27 @@
 
 ## PRESS RELEASE
 
-### Wiggleverse Makers launches the first commerce platform built for *commit-then-make*, not *stock-then-sell*
+### Wiggleverse launches Wiggleverse Makers, the first commerce platform built for *commit-then-make*, not just *stock-then-sell*
 
-**A verified-maker network where independent makers run drops, pre-orders, and
-clubs — and earn demand by vouching for each other, not by buying ads. The maker
-keeps their own checkout, their own customers, and ~20% more of every sale than
+**A verified-maker network where independent makers run customized orders, drops, pre-orders, and
+clubs in addition to traditional *stock-then-sell* commerce — and earn demand by vouching for each other, not by buying ads. The maker
+keeps their own storefront, checkout, customers, and ~20% more of every sale than
 on Etsy.**
 
-**PORTLAND, OR — August 1, 2026** — Wiggleverse Makers today opened to
+**SEATTLE, WA — August 1, 2026** — Wiggleverse Makers today opened to
 its first community of independent makers — the tabletop-miniatures scene: a
 commerce platform built around the way makers actually sell. Where Shopify and Etsy assume *stock-then-sell* — make
-inventory, shelve it, wait for a buyer — makers run on *commit-then-make*: collect
-committed demand first (a drop, a pre-order, a monthly club, a made-to-order
+inventory, shelve it, wait for a buyer — many makers run on *commit-then-make*: collect
+committed demand first (a drop, a pre-order, a deposit-and-waitlist, a monthly club, a made-to-order
 commission), then produce against it. Wiggleverse Makers is built for that motion
 end to end, and adds something no storefront tool has: a **reputation-staked
 referral network** where makers send each other real buyers.
 
-**The problem.** The tools makers rely on serve them badly at exactly the moments
+**The problem.** The tools makers rely on serve them poorly at exactly the moments
 that matter. Generic storefronts treat a scheduled drop or a 10-piece lottery as
 an afterthought, and marketplaces have drifted the other way: Etsy, founded on
 "handmade," is now flooded with mass-produced and AI-generated goods, so the
-buyer can no longer tell what's real. Makers are left choosing between a tool that
+buyer can no longer tell what's authentically created by a Maker. Makers are left choosing between a tool that
 doesn't fit and a marketplace that has stopped standing for anything — while
 paying marketplace fees that can approach 20% of each sale.
 
@@ -52,7 +52,7 @@ paying marketplace fees that can approach 20% of each sale.
 **commitment-commerce engine** — scheduled drops, pre-orders and deposits,
 raffle/queue allocation, recurring clubs, made-to-order workflows, digital-file
 delivery — that runs on the maker's *own* storefront and *own* payment processor.
-Second, a **verified merchant referral network**: each maker's storefront carries
+Second, a **verified merchant referral network**: each maker's storefront (and, optionally, email marketing content) carries
 a "Curated By This Maker" section featuring other *verified* makers whose work
 they genuinely admire, with the curating maker's reputation on the line. Placement
 is *earned*, never sold — the opposite of pay-for-placement advertising. Every
@@ -61,7 +61,7 @@ resale), so a buyer always knows what they're buying, and the platform never
 points a buyer at an Etsy or Amazon listing.
 
 Critically, **Wiggleverse Makers never touches the buyer's money.** The maker is
-the merchant of record on their own processor; the platform sells software and
+the merchant of record on their own processor; the platform sells optional storefront software (or Makers can bring their own existing storefront) and
 bills its fee separately. That single architectural choice keeps the platform out
 of the financial and regulatory machinery that sinks marketplaces, and lets it
 charge a fraction of Etsy's take.
@@ -96,12 +96,12 @@ erases your bill.
 > end up loving. It's the people I follow — not an algorithm guessing."
 
 **Availability.** Wiggleverse Makers is opening invitation-only inside one tight
-community — independent **tabletop miniatures makers** (resin/STL casters,
+community — independent **miniatures makers** (resin/STL casters,
 sculptors, painters) — chosen because it expresses every commit-then-make motion at
 once and its makers already run drops, clubs, and made-to-order commissions. It
 expands along the adjacent-buyer arc — **miniatures → resin dice → broader tabletop**
 — as each community compounds. Makers on any controllable storefront — Wiggleverse,
-Shopify, or self-hosted — can be invited to verify and join. Learn more at market.wiggleverse.org.
+Shopify, or self-hosted — can be invited to verify and join. Learn more at makers.wiggleverse.org.
 
 *Wiggleverse Makers is operated as a true non-profit: open books, no equity, no
 sale, engineered by volunteers with LLM-accelerated development. The structure
@@ -114,11 +114,11 @@ not by good intentions.*
 
 ### Part 1 — Customer questions (makers & buyers)
 
-**What is "commitment commerce," and why is it the whole pitch?**
+**What is "commitment commerce," and why is it so important to the pitch?**
 It's the inverse of normal retail. Stock commerce is *make it, shelve it, someone
 buys it* (Shopify's model). Commitment commerce is *collect committed demand, then
 make against it* — a drop, a pre-order, a deposit-and-waitlist, a monthly club, a
-made-to-order commission. Makers live in this mode; generic tools treat it as a
+made-to-order commission. Many makers live in this mode; generic tools treat it as a
 bolt-on. The memo's core claim (§2) is that the drop/pre-order/club/commission
 cadence isn't a feature of a storefront — it *is* the platform, and it's the part
 that's genuinely hard to build well (the "gnarly 20%"). The storefront itself is a

docs/maker-platform-strategy.md

@@ -23,7 +23,7 @@ Cheap production lowers cost **symmetrically** — for every entrant at once —
 
 Build for **independent makers** — positioned as "the curated maker marketplace before resellers polluted it," but executed so the durable value is flow, not stock.
 
-**The core primitive: commitment commerce.** The entire "gnarly 20%" that generic tools serve badly is one mechanism wearing many costumes. Pre-order, raffle, drop, monthly club, made-to-order commission, deposit-and-waitlist — every one is *collect committed demand before production, then make against it.* That's the inverse of Shopify's *stock-then-sell* (make it, shelve it, someone buys it), which is exactly why Shopify and generic tools serve makers badly: makers run on *commit-then-make*. The category you're building is **commitment commerce**, not storefront commerce — the drop/pre-order/club/commission cadence is the engine, and the storefront is just its surface.
+**The core primitive: commitment commerce.** The entire "gnarly 20%" that generic tools serve badly is one mechanism wearing many costumes. Pre-order, raffle, drop, monthly club, made-to-order commission, deposit-and-waitlist — every one is *collect committed demand before production, then make against it.* That's the inverse of Shopify's *stock-then-sell* (make it, shelve it, someone buys it), which is exactly why Shopify and generic tools serve makers badly: **many** makers run on *commit-then-make*. The category you're building is **commitment commerce**, not storefront commerce — the drop/pre-order/club/commission cadence is the engine, and the storefront is just its surface. (The platform still handles ordinary *stock-then-sell* too — it is a full storefront — so a maker can run their whole catalog on it; the positioning is *commit-then-make, not **just** stock-then-sell* — both modes, with commit-then-make the differentiator and the gnarly part nobody else serves, never the platform's only mode.)
 
 Two halves, treated differently:
 
@@ -44,7 +44,7 @@ The reframe: commitment commerce is not a feature of the storefront — it *is*
 
 Two maker-commerce-specific accelerants sit on top of the org thesis: **AI shopping agents are standing up** and need structured, trustworthy, real-time supply they cannot scrape — the narrow window to be the verified maker-supply rails agents route through opens now (§3, §7); and the same **non-extraction ethic** the org is built on (give value, don't extract — an OHM principle) is precisely what the out-of-the-money-flow, never-GMV-fee, usage-rights-ownership stance (§7) *is*, in maker-commerce form. Miss the window and the provenance grievance normalizes, the agent rails get built by someone *in* the flow, and the build-cost advantage commoditizes for everyone at once (§1).
 
-**Why this product is the Wiggleverse's beachhead.** Two nested beachheads are in play and shouldn't be confused: within *this* product, the launch *community* is tabletop miniatures (§5, Appendix A); but the product *itself* is the **beachhead for the whole [Wiggleverse](https://wiggleverse.org/) portfolio** — its first product, the proving ground for the org-level mission of ethical, non-extractive alternatives to extractive platforms. It earns that role on four counts:
+**Why this product is the Wiggleverse's beachhead.** Two nested beachheads are in play and shouldn't be confused: within *this* product, the launch *community* is miniatures (§5, Appendix A); but the product *itself* is the **beachhead for the whole [Wiggleverse](https://wiggleverse.org/) portfolio** — its first product, the proving ground for the org-level mission of ethical, non-extractive alternatives to extractive platforms. It earns that role on four counts:
 
 - **The fastest honest path to standing on its own feet.** Running a non-profit and the infrastructure under a platform takes money; commerce is where money moves most, so building close to commerce is the quickest route to a sustainable economic position ([Wiggleverse — why ecomm first](https://wiggleverse.org/ecomm/)). A self-sustaining beachhead is also what funds the rest of the portfolio (the *apps* and *learn* products to come) — the §12 economics read at org scale.
 - **The hardest, most complete test of the thesis.** This product exercises *every* load-bearing Wiggleverse bet at once: **non-extraction** (the out-of-flow, never-GMV-fee stance, §7/§11, *is* the org's "take only what it takes to run"), the **flow/network moat** against eroding incumbents (the §2/§4 thesis and the three moats above), **OHM ethics made concrete** (consent, agency, dignity, value, recourse show up as verification, provenance, and usage-rights — §7/§10/§11), and the **open-core partner ecosystem** (§7 partner network). Prove it here and the rest of the portfolio is de-risked.