Commit Graph

6 Commits

Author SHA1 Message Date
ben.stull 1261db941f docs(maker-platform): Tier-5 cleanup — drop duplicate TAM header, date the Etsy stat
- remove the duplicated '**How big is the opportunity (TAM)?**' header
- add the 2023 baseline to the Etsy active-seller decline (~9M (2023) → ~5.6M)
  so the load-bearing stat carries its timeframe (sources in memo §12)

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-15 12:22:16 -07:00
ben.stull 08a3887937 docs(maker-platform): close Tier-2 PR-FAQ gaps + evolve referral model (negotiable rewards, ranking-neutrality)
PR-FAQ (Tier-2 reviewer gaps):
- Shopify-copies-the-tool: first-class-not-hard framing + cuttle.xyz/LLM-tool
  integration headroom; 'tool is the wedge, network is the moat'
- featured maker's (B-side) consent + economics
- ballpark F (~$75-150k/yr) and the 'F is not the cloud bill' reliability core
- operational drop-time reliability (blast radius + funded core)

Referral-model evolution (PR-FAQ + memo, source-of-truth reconciled):
- platform spread stays FIXED (~3-5%, $-capped) — the network's referral
  revenue line, unchanged in §12
- Maker A's reward becomes NEGOTIABLE above the spread (flat/tiered/max-$ cap,
  renegotiable), floored at the spread; maker<->maker only
- per-relationship approval: B must approve being curated by A
- ranking-neutrality as a STRUCTURAL guarantee: platform ranks for conversion
  but never by referral economics, credible because its spread is constant
- non-maker taste-makers keep uniform, non-biddable rates (peer-respect
  counterweight absent)

Memo ports: §2 (first-class/cuttle), §7 Curated-By guardrails + Referral
economics + catalog-presence + taste-maker tier, §7 partner comp, §12 spread
+ Goodhart guardrails.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-15 12:19:43 -07:00
ben.stull 4d8daad6b7 docs(maker-platform): close Tier-1 PR-FAQ gaps (provenance, trust & safety, crowdfunding, pricing numbers)
Surface from the strategy memo into the PR-FAQ four answers a launch
reviewer would expect the doc to stand on its own for:
- per-item provenance mechanism (§7/§10/§11): classes, trust-surface
  eligibility, misclassification = de-verification, FTC substantiation
- trust & safety: buyer pre-order/ghosting recourse (§10/§11) and the
  anti-collusion / rooted-trust-graph architecture (§7/§10)
- the episodic-campaign incumbents — Kickstarter/Gamefound/BackerKit —
  via the campaign-vs-cadence distinction (Appendix B)
- replace the "X%" pricing placeholder with worked illustrative all-in
  numbers; fix the imprecise "~20% more of every sale" subhead

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-15 11:52:20 -07:00
ben.stull a5c0dd40b2 docs(maker-platform): rename product to Wiggleverse Maker Collective
Complete the rename across the PR-FAQ and apply the full-name-once
convention: establish 'Wiggleverse Maker Collective' in the headline,
then 'Maker Collective' thereafter. Rewrite the naming-rationale note
to record the real decision (chosen over both 'Wiggleverse Makers' and
'Wiggleverse Market' because *collective* carries demand-aggregation /
commit-then-make and is deliberately not a marketplace word). Leave
common-noun 'maker(s)' references untouched.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-15 11:11:44 -07:00
ben.stull 50ea113013 docs: position as commit-then-make + stock-then-sell ("not just"); URL → makers.wiggleverse.org
PR-FAQ revisions (operator-authored): headline "Wiggleverse launches Wiggleverse
Makers"; the platform supports traditional stock-then-sell in addition to
commit-then-make ("many makers" run commit-then-make); the maker keeps their own
storefront/checkout/customers; storefront software optional / bring-your-own;
Curated-By also in email marketing; Seattle dateline; public URL
makers.wiggleverse.org; wording polish.

Strategy memo (§2): propagate the positioning — "many" makers run commit-then-make,
and the platform also handles ordinary stock-then-sell (it is a full storefront)
with commit-then-make as the differentiator ("not just stock-then-sell"); beachhead
community label aligned to "miniatures". PR-FAQ header-note URL also → makers.wiggleverse.org.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-15 08:44:35 -07:00
ben.stull 73cf3a933b docs: add maker-platform PR-FAQ; deepen strategy memo (demand, why-now, TAM, Patreon, governance)
New docs/maker-platform-pr-faq.md — an Amazon working-backwards PR-FAQ derived
from the strategy memo for a tech-expert, commerce-novice audience (press release
+ customer/internal FAQ, citing memo sections). Finalized: name "Wiggleverse
Makers", target launch 2026-08-01, market.wiggleverse.org, illustrative-persona
quotes.

Strategy memo (docs/maker-platform-strategy.md):
- §2: "Why now" grounded in the Wiggleverse three-moats thesis; "Why this product
  is the Wiggleverse's beachhead".
- §4 + Appendix B/D: Patreon as the continuous-membership incumbent and
  membership-side walled garden (recruit-out + out-tool + out-flank).
- §12: "Market size" TAM/SAM with researched anchors; SOM kept parametric.
- §13: Demand strategy & buyer-side go-to-market promoted from backlog (the
  unvalidated keystone); backlog → §14, cross-refs updated.
- §14 #1: governance direction set (progressive delegation; maker self-governance
  vision modeled on a functioning democracy), mechanics deferred.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
2026-06-15 08:06:06 -07:00