docs(maker-platform): rename product to Wiggleverse Maker Collective

Complete the rename across the PR-FAQ and apply the full-name-once
convention: establish 'Wiggleverse Maker Collective' in the headline,
then 'Maker Collective' thereafter. Rewrite the naming-rationale note
to record the real decision (chosen over both 'Wiggleverse Makers' and
'Wiggleverse Market' because *collective* carries demand-aggregation /
commit-then-make and is deliberately not a marketplace word). Leave
common-noun 'maker(s)' references untouched.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

docs/maker-platform-pr-faq.md

@@ -13,9 +13,12 @@
 > transmission, marketplace-facilitator tax, chargebacks, GMV) is defined inline;
 > architecture is not.
 >
-> **Product name.** "Wiggleverse Makers" — chosen over "Wiggleverse Market" to keep
-> the *network, not marketplace* positioning (memo §7); the public URL is
-> makers.wiggleverse.org, matching the brand. Pre-launch, so not
+> **Product name.** "Wiggleverse Maker Collective" — chosen over "Wiggleverse Makers"
+> and "Wiggleverse Market" because *collective* carries the demand-aggregation,
+> commit-then-make motion and is deliberately **not** a marketplace word, holding the
+> *network, not marketplace* positioning (memo §7). Full name on first use, then
+> "Maker Collective". The public URL is makers.wiggleverse.org, matching the brand.
+> Pre-launch, so not
 > necessarily the final legal brand. **Dateline is aspirational** (target launch
 > Aug 1, 2026), per the working-backwards method: the press release is the
 > *target*, written before the build, not a record of a shipped thing.
@@ -24,19 +27,19 @@
 
 ## PRESS RELEASE
 
-### Wiggleverse launches Wiggleverse Makers, the first commerce platform built for *commit-then-make*, not just *stock-then-sell*
+### Wiggleverse launches Wiggleverse Maker Collective, the first commerce platform built for *commit-then-make*, not just *stock-then-sell*
 
 **A verified-maker network where independent makers run customized orders, drops, pre-orders, and
 clubs in addition to traditional *stock-then-sell* commerce — and earn demand by vouching for each other, not by buying ads. The maker
 keeps their own storefront, checkout, customers, and ~20% more of every sale than
 on Etsy.**
 
-**SEATTLE, WA — August 1, 2026** — Wiggleverse Makers today opened to
+**SEATTLE, WA — August 1, 2026** — Maker Collective today opened to
 its first community of independent makers — the tabletop-miniatures scene: a
 commerce platform built around the way makers actually sell. Where Shopify and Etsy assume *stock-then-sell* — make
 inventory, shelve it, wait for a buyer — many makers run on *commit-then-make*: collect
 committed demand first (a drop, a pre-order, a deposit-and-waitlist, a monthly club, a made-to-order
-commission), then produce against it. Wiggleverse Makers is built for that motion
+commission), then produce against it. Maker Collective is built for that motion
 end to end, and adds something no storefront tool has: a **reputation-staked
 referral network** where makers send each other real buyers.
 
@@ -48,7 +51,7 @@ buyer can no longer tell what's authentically created by a Maker. Makers are lef
 doesn't fit and a marketplace that has stopped standing for anything — while
 paying marketplace fees that can approach 20% of each sale.
 
-**The solution.** Wiggleverse Makers is two things at once. First, a
+**The solution.** Maker Collective is two things at once. First, a
 **commitment-commerce engine** — scheduled drops, pre-orders and deposits,
 raffle/queue allocation, recurring clubs, made-to-order workflows, digital-file
 delivery — that runs on the maker's *own* storefront and *own* payment processor.
@@ -60,7 +63,7 @@ item carries a buyer-visible **provenance badge** (original / partly original /
 resale), so a buyer always knows what they're buying, and the platform never
 points a buyer at an Etsy or Amazon listing.
 
-Critically, **Wiggleverse Makers never touches the buyer's money.** The maker is
+Critically, **Maker Collective never touches the buyer's money.** The maker is
 the merchant of record on their own processor; the platform sells optional storefront software (or Makers can bring their own existing storefront) and
 bills its fee separately. That single architectural choice keeps the platform out
 of the financial and regulatory machinery that sinks marketplaces, and lets it
@@ -68,14 +71,14 @@ charge a fraction of Etsy's take.
 
 > "Every 'Etsy but actually handmade' before us recruited angry makers and died
 > for lack of buyers, because curation and liquidity pull against each other," said
-> a spokesperson for the non-profit behind Wiggleverse Makers. "We didn't launch a
+> a spokesperson for the non-profit behind Maker Collective. "We didn't launch a
 > marketplace. We launched a great tool for one tight community, and let demand
 > *emerge* from makers vouching for makers. The network is the product; the
 > storefront is just how some makers choose to plug in."
 
 **How it works.** A maker joins by invitation from an existing member who vouches
 that they make original work — a rooted trust graph, not an anonymous signup. They
-run their commitment-commerce events on a Wiggleverse Makers storefront *or* keep
+run their commitment-commerce events on a Maker Collective storefront *or* keep
 their existing Shopify store and connect it (the platform federates over both).
 Once verified, they can curate other makers and be curated; a signed referral
 token rides each "Curated By" link so the platform can credit the referrer and
@@ -95,7 +98,7 @@ erases your bill.
 > maker's own original work, and the makers I already trust point me to new ones I
 > end up loving. It's the people I follow — not an algorithm guessing."
 
-**Availability.** Wiggleverse Makers is opening invitation-only inside one tight
+**Availability.** Maker Collective is opening invitation-only inside one tight
 community — independent **miniatures makers** (resin/STL casters,
 sculptors, painters) — chosen because it expresses every commit-then-make motion at
 once and its makers already run drops, clubs, and made-to-order commissions. It
@@ -103,7 +106,7 @@ expands along the adjacent-buyer arc — **miniatures → resin dice → broader
 — as each community compounds. Makers on any controllable storefront — Wiggleverse,
 Shopify, or self-hosted — can be invited to verify and join. Learn more at makers.wiggleverse.org.
 
-*Wiggleverse Makers is operated as a true non-profit: open books, no equity, no
+*Maker Collective is operated as a true non-profit: open books, no equity, no
 sale, engineered by volunteers with LLM-accelerated development. The structure
 exists so the promise — that "verified" stays incorruptible — is enforced by law,
 not by good intentions.*