docs: position as commit-then-make + stock-then-sell ("not just"); URL → makers.wiggleverse.org

PR-FAQ revisions (operator-authored): headline "Wiggleverse launches Wiggleverse
Makers"; the platform supports traditional stock-then-sell in addition to
commit-then-make ("many makers" run commit-then-make); the maker keeps their own
storefront/checkout/customers; storefront software optional / bring-your-own;
Curated-By also in email marketing; Seattle dateline; public URL
makers.wiggleverse.org; wording polish.

Strategy memo (§2): propagate the positioning — "many" makers run commit-then-make,
and the platform also handles ordinary stock-then-sell (it is a full storefront)
with commit-then-make as the differentiator ("not just stock-then-sell"); beachhead
community label aligned to "miniatures". PR-FAQ header-note URL also → makers.wiggleverse.org.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>

docs/maker-platform-pr-faq.md

@@ -15,7 +15,7 @@
 >
 > **Product name.** "Wiggleverse Makers" — chosen over "Wiggleverse Market" to keep
 > the *network, not marketplace* positioning (memo §7); the public URL is
-> market.wiggleverse.org (a URL needn't match the brand). Pre-launch, so not
+> makers.wiggleverse.org, matching the brand. Pre-launch, so not
 > necessarily the final legal brand. **Dateline is aspirational** (target launch
 > Aug 1, 2026), per the working-backwards method: the press release is the
 > *target*, written before the build, not a record of a shipped thing.
@@ -24,27 +24,27 @@
 
 ## PRESS RELEASE
 
-### Wiggleverse Makers launches the first commerce platform built for *commit-then-make*, not *stock-then-sell*
+### Wiggleverse launches Wiggleverse Makers, the first commerce platform built for *commit-then-make*, not just *stock-then-sell*
 
-**A verified-maker network where independent makers run drops, pre-orders, and
-clubs — and earn demand by vouching for each other, not by buying ads. The maker
-keeps their own checkout, their own customers, and ~20% more of every sale than
+**A verified-maker network where independent makers run customized orders, drops, pre-orders, and
+clubs in addition to traditional *stock-then-sell* commerce — and earn demand by vouching for each other, not by buying ads. The maker
+keeps their own storefront, checkout, customers, and ~20% more of every sale than
 on Etsy.**
 
-**PORTLAND, OR — August 1, 2026** — Wiggleverse Makers today opened to
+**SEATTLE, WA — August 1, 2026** — Wiggleverse Makers today opened to
 its first community of independent makers — the tabletop-miniatures scene: a
 commerce platform built around the way makers actually sell. Where Shopify and Etsy assume *stock-then-sell* — make
-inventory, shelve it, wait for a buyer — makers run on *commit-then-make*: collect
-committed demand first (a drop, a pre-order, a monthly club, a made-to-order
+inventory, shelve it, wait for a buyer — many makers run on *commit-then-make*: collect
+committed demand first (a drop, a pre-order, a deposit-and-waitlist, a monthly club, a made-to-order
 commission), then produce against it. Wiggleverse Makers is built for that motion
 end to end, and adds something no storefront tool has: a **reputation-staked
 referral network** where makers send each other real buyers.
 
-**The problem.** The tools makers rely on serve them badly at exactly the moments
+**The problem.** The tools makers rely on serve them poorly at exactly the moments
 that matter. Generic storefronts treat a scheduled drop or a 10-piece lottery as
 an afterthought, and marketplaces have drifted the other way: Etsy, founded on
 "handmade," is now flooded with mass-produced and AI-generated goods, so the
-buyer can no longer tell what's real. Makers are left choosing between a tool that
+buyer can no longer tell what's authentically created by a Maker. Makers are left choosing between a tool that
 doesn't fit and a marketplace that has stopped standing for anything — while
 paying marketplace fees that can approach 20% of each sale.
 
@@ -52,7 +52,7 @@ paying marketplace fees that can approach 20% of each sale.
 **commitment-commerce engine** — scheduled drops, pre-orders and deposits,
 raffle/queue allocation, recurring clubs, made-to-order workflows, digital-file
 delivery — that runs on the maker's *own* storefront and *own* payment processor.
-Second, a **verified merchant referral network**: each maker's storefront carries
+Second, a **verified merchant referral network**: each maker's storefront (and, optionally, email marketing content) carries
 a "Curated By This Maker" section featuring other *verified* makers whose work
 they genuinely admire, with the curating maker's reputation on the line. Placement
 is *earned*, never sold — the opposite of pay-for-placement advertising. Every
@@ -61,7 +61,7 @@ resale), so a buyer always knows what they're buying, and the platform never
 points a buyer at an Etsy or Amazon listing.
 
 Critically, **Wiggleverse Makers never touches the buyer's money.** The maker is
-the merchant of record on their own processor; the platform sells software and
+the merchant of record on their own processor; the platform sells optional storefront software (or Makers can bring their own existing storefront) and
 bills its fee separately. That single architectural choice keeps the platform out
 of the financial and regulatory machinery that sinks marketplaces, and lets it
 charge a fraction of Etsy's take.
@@ -96,12 +96,12 @@ erases your bill.
 > end up loving. It's the people I follow — not an algorithm guessing."
 
 **Availability.** Wiggleverse Makers is opening invitation-only inside one tight
-community — independent **tabletop miniatures makers** (resin/STL casters,
+community — independent **miniatures makers** (resin/STL casters,
 sculptors, painters) — chosen because it expresses every commit-then-make motion at
 once and its makers already run drops, clubs, and made-to-order commissions. It
 expands along the adjacent-buyer arc — **miniatures → resin dice → broader tabletop**
 — as each community compounds. Makers on any controllable storefront — Wiggleverse,
-Shopify, or self-hosted — can be invited to verify and join. Learn more at market.wiggleverse.org.
+Shopify, or self-hosted — can be invited to verify and join. Learn more at makers.wiggleverse.org.
 
 *Wiggleverse Makers is operated as a true non-profit: open books, no equity, no
 sale, engineered by volunteers with LLM-accelerated development. The structure
@@ -114,11 +114,11 @@ not by good intentions.*
 
 ### Part 1 — Customer questions (makers & buyers)
 
-**What is "commitment commerce," and why is it the whole pitch?**
+**What is "commitment commerce," and why is it so important to the pitch?**
 It's the inverse of normal retail. Stock commerce is *make it, shelve it, someone
 buys it* (Shopify's model). Commitment commerce is *collect committed demand, then
 make against it* — a drop, a pre-order, a deposit-and-waitlist, a monthly club, a
-made-to-order commission. Makers live in this mode; generic tools treat it as a
+made-to-order commission. Many makers live in this mode; generic tools treat it as a
 bolt-on. The memo's core claim (§2) is that the drop/pre-order/club/commission
 cadence isn't a feature of a storefront — it *is* the platform, and it's the part
 that's genuinely hard to build well (the "gnarly 20%"). The storefront itself is a