From 1261db941f0066de427c14643281bc34ab2899e7 Mon Sep 17 00:00:00 2001 From: Ben Stull Date: Mon, 15 Jun 2026 12:22:16 -0700 Subject: [PATCH] =?UTF-8?q?docs(maker-platform):=20Tier-5=20cleanup=20?= =?UTF-8?q?=E2=80=94=20drop=20duplicate=20TAM=20header,=20date=20the=20Ets?= =?UTF-8?q?y=20stat?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit - remove the duplicated '**How big is the opportunity (TAM)?**' header - add the 2023 baseline to the Etsy active-seller decline (~9M (2023) → ~5.6M) so the load-bearing stat carries its timeframe (sources in memo §12) Co-Authored-By: Claude Opus 4.8 (1M context) --- docs/maker-platform-pr-faq.md | 4 +--- 1 file changed, 1 insertion(+), 3 deletions(-) diff --git a/docs/maker-platform-pr-faq.md b/docs/maker-platform-pr-faq.md index 0231d51..2b511d1 100644 --- a/docs/maker-platform-pr-faq.md +++ b/docs/maker-platform-pr-faq.md @@ -558,7 +558,7 @@ incumbents stood on each turn into anchors — which is the opening: unassailable. The answer: incumbents got greedy and extractive and **eroded their own network stickiness**, so a values-aligned alternative can now contest a network moat that used to be untouchable. Etsy's reckoning is that erosion made concrete — its - active-seller base fell ~9M → ~5.6M as it purged for quality, while AI-generated and + active-seller base fell from ~9M (2023) to ~5.6M as it purged for quality, while AI-generated and recast fakes flood marketplaces, leaving verified provenance scarcer, more valuable, and surrounded by disaffected makers to recruit. @@ -587,8 +587,6 @@ first for four reasons: - **"Small businesses are really just people."** Serving makers directly is the mission — treat humans as humans — applied where commerce most turned them into accounts. -**How big is the opportunity (TAM)?** - **How big is the opportunity (TAM)?** The honest unit of TAM here is **makers, not the dollar size of the craft market** — because the platform earns per-maker subscription + referral spread, never a cut of